Village Farms Fresh ready to shine in their home state of Texas for Viva Fresh

Events Industry News

Village Farms Fresh is looking forward to participating in the VIVA Fresh Expo in their home state of Texas this week.  Farming flavor forward Texas Grown tomatoes is a strong key value proposition for Village Farms Fresh to offer their customers and that they can align with the company on. Village Farms Fresh is a proud member of the Texas Department of Agriculture, Go Texan program, as well as a member of the Texas International Produce Association. 

Sensational Sara®, Heavenly Villagio Marzano®, Sinfully Sweet Campari®, Cabernet Estate Reserve®, Maverick Mix®, Cherry no. 9®, Lip Smackn’ Grape® these are just some of the distinctive exclusive specialty tomato varieties Village Farms Fresh is known for.  And as the largest farm of Texas Grown greenhouse tomatoes in the state they are proud to offer all of their greenhouse grown varieties in a number of pack sizes to suit customer and consumer needs while driving category sales.

According to Arie Van Der Giessen, lead farmer and facility manager of all Village Farms Fresh Texas farms located in Permian Basin, Fort Davis, and Marfa, “Everyday is a new day when it comes to growing in extreme climates”. 

“Our spring crop is looking very healthy and vibrant and our newest variety Sensational Sara® is thriving with the sunny days and cooler night temperatures typical for this time of year.   If you have not tried Sensational Sara® you should, her flavor is exceptional, one of the best I have encountered in my all my years of growing tomatoes.  She is the perfect balance of sweet and acid with lots of juice.  She is great to cook with too, my whole family enjoys this tomato.  Plus her sturdy green vine is a perfect match to her true red color inside and out”, Arie tell us.

Village Farms Fresh will be featuring these varieties and more including the new mini sweet pepper Cheeky Sweets® at the VIVA Fresh expo so be sure to stop by to say hello to the team that will be at the show.

Steve Poklemba, Director of Global Supply Chain Management for company told us VIVA Fresh is the show to be at in Texas for fresh produce.  “I have participated in this show from the beginning and the team is excited to be back face to face in person with everyone. VIVA always puts on a great event and we are proud to be featured as a prominent local grower for Texas”. 

Other team members who will be at the expo are Eric T. Janke, EVP Sales & Marketing; Lyra Vance, Director Strategic Business & Sales Development; Carlos Flores, Manager Distribution Sales & Fulfillment; Brandon Jamison, Director Quality Assurance; and Taylor De Leon, Quality Control & Sales Administration

For more information on Village Farms Fresh please visit our website at

About Village Farms

Village Farms is one of the largest producers, marketers, and distributors of premium-quality, greenhouse-grown fruits, and vegetables in North America. The food the company’s farmers grow are all harvested from environmentally friendly, soil-less, glass greenhouses daily utilizing the highest level of food safety standards available. The Village Farms® brand of fruits and vegetables are marketed and distributed primarily to local retail grocers and dedicated fresh food distributors throughout the United States and Canada. Since its inception, Village Farms is guided by sustainability principles that enable the company to grow food 365 days a year that not only feeds a growing population but is healthier for people and the planet. Village Farms is Good for the Earth® and good for you.

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