GreenTech Americas is thrilled to announce the kick-off of its fifth edition, set to take place from 25-27 March at the Querétaro Centro de Congresos in Mexico. This edition promises to be the largest yet, with an expected attendance of 3,700 visitors and 223 exhibitors. This leading event in protected horticulture will bring together horticulture professionals, investors, and experts from across the Americas to explore the latest innovations and trends in controlled environment agriculture. The program offers a wide range of activities to ensure that all attendees make the most of three inspiring and action-packed days.
Why attend
“Experience the future of horticulture production in the Americas. Be inspired by innovation and best practices. At GreenTech Americas, business drives the transformation of a solid, sustainable food and flowers production system. Join top growers, CEA consultants, investors, exporters, researchers, and industry leaders. We look forward to meeting you and sharing our unlimited passion to drive our sector forward!” said Mariska Dreschler, Director of Horticulture at GreenTech Global.
A strategic platform
GreenTech Americas has established itself as a strategic platform for discovering business opportunities and expanding professional networks in the growing controlled environment agriculture industry in Mexico and the Americas. Over the last four editions, GreenTech Americas has become a key event in the sector, offering an exhibition floor, topnotch conference program and technical presentations at the GreenTech Stage, in addition to networking opportunities between the industry players.
Steady industry growth
On the exhibition floor, visitors will find the latest mid- and high-tech solutions for cultivating high-quality crops, achieving energy and water efficiency, making smart and profitable technology investments, and reducing production costs. According to the Ministry of Agriculture and Rural Development (SADER), protected agriculture maintains a steady growth with more than 3.5 million tons of vegetables being grown on more than 27,951 hectares. Protected agriculture also plays an important social role in fostering shared prosperity. Official data highlights that vegetables, closely tied to the development of protected agriculture, are among the most exported foods, including tomatoes, lettuce, peppers, and flowers. Additionally, data from the Agricultural and Fisheries Information Service (SIAP) of the Secretariat of Agriculture and Rural Development (SADER) indicates that Michoacán, Jalisco, Colima, Guanajuato, Querétaro, San Luis Potosí, and Aguascalientes collectively account for 42,131 hectares of protected agriculture in Mexico.
Event highlights
Opening ceremony and expo: On Tuesday, 25 March, the event starts with an opening ceremony followed by a networking break, setting the stage for three days of insights and exhibitions.
Workshops and conferences: Attendees can look forward to a series of sessions and strategic conferences covering a wide range of topics, such as the impact of climate change on protected agriculture, inspiring female role models for future generations, and the benefits of artificial intelligence in greenhouses.
Power Day: On Wednesday, 26 March, the ‘Power Day’ will focus on the theme ‘Passion for people or just profit?’ with presentations and moderated discussions led by industry leaders.
Networking opportunities: The event will provide opportunities to connect with thousands of horticulture professionals, discover new partners, and establish profitable business relationships.
Programme overview
Tuesday 25 March:
11:00 – 11:30: Opening ceremony
11:45 – 12:45: Conference on ‘Climate change impact’
15:00 – 15:45: Session on ‘Human capital challenges’
16:30 – 17:15: Discussion on ‘Election results and industry impact’
Wednesday 26 March:
08:30 – 11:00: Power Day sessions
12:00 – 13:00: ‘AI in Greenhouses Presentation’
16:00 – 17:00: ‘How to be more sustainable: Efficiency in irrigation systems and fertilizers’
Thursday 27 March:
10:00 – 11:00: Mexico’s ornamental potential
12:15 – 13:15: Role models, women inspiring future generations
15:00 – 16:00: Networking with strategic experts and industry leaders
Advanced techniques
Visitors will also have the opportunity to learn about advances in pest and disease control, ranging from resistant seed varieties and propagation methods to the best protocols for preventing and/or managing in greenhouses. Additionally, the use of irrigation systems and water recirculation techniques optimizes water footprints, enabling higher yields with fewer resources. Moreover, adopting technologies such as solar panels, natural ventilation systems, and thermal insulation minimizes reliance on conventional energy sources, achieving more efficient energy management.The event is supported by the Asociación Mexicana de Horticultura Protegida A.C. (AMHPAC); the Centro Universitario CEICKOR; the Embassy of the Kingdom of the Netherlands; Netherlands Business Support Office in Querétaro; AVAG; Aneberries; SMEAP among other prestigious organizations and institutions, which will provide a greater exchange of knowledge, experiences and success stories among industry suppliers from Mexico and other countries.
About GreenTech Americas
GreenTech Americas is part of the GreenTech portfolio and focuses on Mexico as well as the rest of the Americas. The goal is to meet the specific needs of growers, breeders and suppliers. GreenTech Americas enables a greater exchange of knowledge, experiences, and success stories of the horticultural industry in this region. The show is organized by RAI Amsterdam and Informa Markets. Please find more information at www.greentech.nl/americas/.
About GreenTech Amsterdam
GreenTech Amsterdam will be held from Tuesday 10 – Thursday 12 June 2025. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands. More information via www.greentech.nl or follow Facebook, LinkedIn, Twitter, Instagram or YouTube.