Local farms vie for $75,000 from national produce distributor

Industry News

VOTE NOW for a farm in your community!

MONTEREY, CA (January 2018) – National produce distributor PRO*ACT has opened voting for its farm grant program, Cultivating Change. A total of $75,000 in funding will be awarded to local farms with the most votes through January 31, 2018. Winners will be announced on February 5, 2018.

The annual grant program demonstrates PRO*ACT’s commitment to creating a sustainable produce supply chain from seed to fork. Recently, more than 100 farmers across more than 30 states applied for these funds to invest in sustainability efforts and grow their overall capacity.

Supporters can vote for the most deserving projects by going to Cultivatingchange.org and reviewing local farm applications.

At the end of this grant cycle, PRO*ACT will have invested $200,000 in local farms from coast to coast. Those funds have enabled past winners to achieve sustainability goals such as installing rainwater collection systems, building sustainable greenhouse operations, and launching farm-to-school programs.

“The popular vote is crucial to the success of the Cultivating Change grant program. It ensures we hear directly from local communities where these farms have the greatest impact today and for future generations of farmers.”, said Max Yeater, PRO*ACT President and CEO.

PRO*ACT’s sustainability program, Greener Fields Together launched the Cultivating Change grant program in 2015. In just two years, the funding has positively impacted more than twenty farms.


About ​Cultivating Change:​ ​Cultivating Change is PRO*ACT’s annual grant program focused on helping local farmers build sustainability tools and programs.

About ​Greener Fields Together​: ​Greener Fields Together is PRO*ACT’s sustainability program. The initiative is a collaboration of environmentally responsible parties, including farmers, distributors and foodservice operators, who have come together to make steady, measurable improvements in sustainability and food safety practices through all levels of the produce supply chain.

About ​PRO*ACT​:​ PRO*ACT is North America’s leading distributor of fresh food to the foodservice and retail industries, sourcing from premier national, regional and local farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits. PRO*ACT serves as an an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.

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